The Business Bookshelf at Rodman Public Library

October 2007

TRILLION DOLLAR MOM$, by Maria T. Bailey and Bonnie W. Ulman

In a time when mothers represent one of the most powerful consumers in this country, marketing is vital for successful sales. Because moms often ‘control the purse strings’, products are often marketed directly toward the woman of the household. These items include food, children’s clothing, toys and household items. Separated into fourteen chapters, this book touches on generation gaps, working mothers, different ways to market to moms, brand experience and the Internet age.

THE COMPLETE GUIDE TO SELLING A BUSINESS, by Attorney Fred S. Steingold

This book, separated into five sections, begins with an overview of the selling process. From deciding if and when you should sell to preparing your business for sale, creating a successful plan of action is vital. This helpful manual lists legal issues, tax issues, necessary paperwork and other key elements. It is a must-have for anyone embarking on selling a business.

THE SMALL BUSINESS START-UP KIT, by Peri H. Pakroo, J. D.

This step-by-step legal guide details all aspects of starting a business, from choosing a legal structure, name and location to drafting the plan, government requirements and tax issues. Also touching on issues such as contracts, accounting, E-Business and employees, this kit is a necessity for anyone thinking of starting a business.

CORP WATCH - www.corpwatch.org

Corp Watch, a website dedicated to holding corporations accountable, lists global problems by both industry and issue. From chemicals such as pesticides, petrochemicals and environmental impact, to tourism and real estate issues such as cruise ships dumping wastes in the oceans and exhausts from airplanes, this book focuses on concerns of global proportion and what corporations can do to be more accountable for their part in the problem.